Services Marketing Management
This course examines the marketing management implications of the differences between goods and services. The course will address topics such as: creating a sustained competitive advantage, designing the service delivery system, building customer loyalty and the service delivery system, implementing service management strategies and delivering services on the Internet.
- BU362 or permission of the instructor.
|Waterloo Campus||BU412H||R - 7:00 pm - 9:50 pm - Summer Session 2012|