Advertising as Communication
This course examines various culturally-based critiques of advertising, by contrasting what critics of the industry say advertisers are doing and what advertisers say they are trying to do. Students will be introduced to key concepts and approaches in the industry. The course proceeds through a combination of lectures, seminars, workshops and readings.
- Registration status: senior student.
|Waterloo Campus||CS341A||M - 6 p.m. - 9 p.m. - Fall Term|
|CS341B||M - 6 p.m. - 9 p.m. - Winter Term|