Wilfrid Laurier University Undergraduate Academic Calendar - 2017/2018
Canadian Excellence

Concentration with BBA program

A BBA concentration consists of a minimum of 2.0 senior-level credits beyond core courses counted toward the degree. Under special circumstances a BU480 - Independent Research or a BU490* - Major Project may be approved for inclusion toward a concentration. A concentration allows students to pursue an interest within general management; the concentration is not a professional designation. The concentration will appear on the student's official transcript when denoted on the application to graduate submitted by the student prior to printed deadlines. Only one concentration may be declared.

BBA students wishing to pursue the Legal Studies Option or any other applicable academic option at Laurier may do so. A Laurier option can be in addition to an Honours Business Administration concentration. There is a limit of two Laurier options/minors per student. BBA students are restricted from declaring the Management Option. A BBA student interested in a Laurier Option shoud see an Academic Advisor as early as possible for academic planning.

The concentrations available with the BBA degree are as follows:

Accounting

Any four (4) of:
BU357 - Taxation I
BU387 - Intermediate Accounting I
BU397 - Intermediate Accounting II
BU417 - Financial Statement Analysis
BU447 - Advanced Auditing
BU466 - Taxation II
BU467 - Advanced Management Accounting
BU477 - Auditing
BU487 - Advanced Accounting
BU497 - Seminar in Accounting

 
Business and Sustainability

The following two (2) courses are required:
BU321 - Social Entrepreneurship
BU411 - Business Strategy for Sustainability

And any two (2) of:
BU442 - Marketing & Society
BU455 - Transportation and Facilities Management
BU485 - Environmental Management for Operations
EC238 - Environmental Economics
EC318 - Natural Resource Economics
UU101 - Perspectives on Sustainability

 
Entrepreneurship

The following two (2) courses are required:
BU403 - Entrepreneurial Finance
ENTR200 - The Entrepreneurial Method

And any two (2) of:
BU321 - Social Entrepreneurship
BU421 - Managing the Family Enterprise
BU479 - High-Tech Marketing
ENTR300 - Business Model Creation
ENTR301 - Business Model Execution

 
Finance

Any four (4) of:
BU353 - Introduction to Risk Management and Insurance
BU400 - Advanced Equity Analysis I
BU403 - Entrepreneurial Finance
BU410 - Advanced Equity Analysis II
BU413 - Personal Financial Planning and Management
BU416 - International Finance and Accounting
BU419 - Property and Liability Insurance Management
BU423 - Options, Futures and Swaps
BU429 - Capital Market Issues in Property and Liability Insurance
BU433 - Management of Financial Institutions
BU443 - International Financial Management
BU449 - Fixed Income Analysis
BU453 - Working Capital Management
BU460 - Laurier Start-Up Fund
BU463 - Advanced Corporate Finance
BU473 - Investment Management
BU483 - Life and Health Insurance
BU493 - Seminar in Finance

 
Human Resource Management

Any four (4) of:
BU408 - Recruitment and Selection
BU414 - Occupational Health and Safety
BU418 - Strategic Human Resources Planning
BU448 - Strategic Compensation in Canada
BU464 - Labour Relations
BU468 - Organizational Change and Development
BU474 - Training and Development

 
Insurance and Risk Management

The following two (2) courses are required:
BU353 - Introduction to Risk Management and Insurance
BU419 - Property and Liability Insurance Management
And two (2) additional courses from the list below, of which at least one (1) must be BU429 or BU433:
BU412 - Services Marketing Management
BU413 - Personal Financial Planning and Management
BU414 - Occupational Health and Safety
BU423 - Options, Futures and Swaps
BU425 - Business Analytics
BU429 - Capital Market Issues in Property and Liability Insurance
BU433 - Management of Financial Institutions
BU483 - Life and Health Insurance
GG396 - Natural Hazards

 
International Business

The following five (5) courses are required
BU416 - International Finance and Accounting
BU435 - Supply Chain Management
BU469 - Global Marketing Management
BU489 - International Organizational Behaviour
BU491 - Business Policy II

NOTES: 

  1. An international study tour is a major component of this concentration. A set fee is charged for the cost of travel.
  2. Students must register in section "in" for the above-listed courses.

 
Marketing

The following one (1) course is required:
BU422 - Marketing Research

And any three (3) of
:
BU409 - Creative Thinking for Marketing Managers
BU412 - Services Marketing Management
BU432 - Consumer Behaviour
BU442 - Marketing & Society
BU452 - Marketing Strategy
BU459 - Marketing & Social Networks
BU462 - Business-to-Business Marketing
BU469 - Global Marketing Management
BU470 - Brand Management
BU472 - Marketing Communications
BU479 - High-Tech Marketing
BU482 - Sales Management
BU492 - Seminar in Marketing

 
Marketing Communications

The following one (1) course is required:
BU422 - Marketing Research

And any three (3) of:
BU432 - Consumer Behaviour
BU459 - Marketing & Social Networks
BU470 - Brand Management
BU472 - Marketing Communications

 
Supply Chain Management

The following four (4) courses are required:
BU405 - Procurement and Supply Management
BU435 - Supply Chain Management
BU445 - Information Systems for Supply Chain Management
BU455 - Transportation and Facilities Management 

 

Senate/Editorial Changes

Senate Committee Revision April 10, 2017: Marketing Communications name and courses revised from Brand Communication and Management; effective September 1, 2017.

Senate Academic Planning Committee Revision March 20, 2017: Insurance and Risk Management courses added; effective September 1, 2017.