SCMG609
Pricing and Revenue Management
0.5 Credit

Revenue management is an analytics based approach for selling the right products and services to the right customer at the right price at the right time. It helps manage production and service delivery capacities, resources and product/service availability across different selling channels, in order to maximize performance and profitability. Besides building and using revenue management models, this course emphasizes how to explain a model and its analysis to managers without formal training in analytics.