BU832
Seminar in Marketing and Supply Chain Interface
0.5 Credit

Inter-organizational issues in supply chain management with a focus on how marketing plays a strategic role in formulating, implementing, and managing effective supply chains. Theoretical perspectives on the topics of supplier relations, strategic alliances, firm boundaries, firm capabilities, logistics, and the impact of e-commerce on inter-organizational networks will be explored. Research literature from the functional, institutional, analytical, and behavioural traditions is included.