BU701
Competitive Strategy for a Sustainable World
0.5 Credit

This course explores the nature of the "triple bottom line" -- the simultaneous delivery of economic, social, and environmental performance -- by organizations. Sustainable enterprises use business as an instrument of social development and environmental improvement. Environmental thinking and social responsiveness are integrated proactively into core business processes, systems, and strategies. For a growing number of companies, competitive advantage is rooted in such new capabilities as pollution prevention, design for environment, social development, and stakeholder engagement. Through a combination of cases, readings, lectures, videos, guest speakers, projects, and simulations, students will engage in discussions aimed at developing strategy models and applying new strategy tools that integrate the principles of environmental management and social performance with competitiveness.