MB202
Marketing
0.5 Credit
Hours per week:
- Lecture/Discussion: 3
This course surveys the marketing function and process at the firm level. Topics include the environment of marketing; marketing mix; product, pricing, distribution and promotion variables; contemporary trends in marketing; buyer behavior and marketing research.
Additional Course Information
- Prerequisites
- MB105.
- Exclusions
- BU352.
Exclusions do not constitute equivalency.
