BU479
High-Tech Marketing
0.5 Credit
Hours per week:
- Lecture/Discussion: 3
This course examines the process whereby high-tech firms market their products and services. It discusses the nature of technology adoption and diffusion, the relevant theoretical concepts involved and the ways and means for high-tech firms to compete successfully. The marketing tools and decision models adopted by high-tech firms and the factors contributing to their marketing success and failures are discussed.
