BU462
Business-to-Business Marketing
0.5 Credit
Hours per week:
- Lecture/Discussion: 3
This course examines how businesses market goods and services to other businesses, governments and not-for-profit organizations, taking a global perspective. With a balanced focus on marketing strategy and implementation, topics include e-commerce, how customers buy, supply chain management, relationship marketing and management, partnerships, alliances, networks, and the marketing of new/high technology products and services.
