Risk, Media and Science
This course is an exploration of a number of critical approaches to risk communication, framed by a number of case studies. It examines the ways that risk messages are created, the influence they have on public understandings of science, and the effect these understandings have on attitudes and ideas regarding risk. Looking first to the ways that risk may be theorized, constructed and codified, this course then explores the role of media in evaluating and disseminating risk messages. The role played by news media in risk communication, and a look to risk communication by government, non-governmental organizations (such as Greenpeace and the AIDS Committee of Toronto), and other risk stakeholders (such as the pharmaceutical and insurance industries) is explored.