Strategic Communication: Practices, Politics, Publics
This course investigates the rise of strategic communication practices amongst social and labour movement organizations against the widespread adoption of public relations practices of governments and corporations to contain challenges to their power. Drawing upon a range of theoretical and historical approaches to understanding public and counter-public spheres (e.g. Jürgen Habermas, Nancy Fraser, Oskar Negt and Alexander Kluge) as well as historical and professional approaches to public relations practices and social issues campaigning, this course considers their impact on the battle for public opinion. The course offers an opportunity for students to engage with the history, theory and the practice of strategic communications as it has developed through the 20th century and beyond.