Understanding the Business Environment
- Lecture/Discussion: 3
- Lab: 1.5
This course highlights challenges in the external business environment with a focus on their impact on business decisions. Topics include competitive analysis, and an in-depth examination of political, economic, social, and technological factors. Students will apply their knowledge and strengthen critical thinking and analytical skills using cases, identifying and researching the feasibility of business solution proposals. The course includes a required weekly lab in which research, writing, teamwork, and individual and group presentation skills are also developed.