BU872
Special Topics in Marketing
0.5 Credit

This seminar provides students with exposure to specific topics in marketing as a way of stimulating both an understanding of and critical thinking about a topic. Topics may include advanced issues in managing customer relationships, brand management, supply chain and logistics issues, business-to-business marketing, network theory, international marketing, or innovation and entrepreneurship in marketing. This seminar provides students with exposure to theory, research issues and readings in 'hot topics' in marketing. As such, the seminar will reflect a select group of current research interests. It covers major research topics and developments in specific fields of interest that are relevant to contemporaryt marketing theory and practice. Since marketing is multi-disciplinary by nature, this seminar also integrates perspectives from other fields (psychology, sociology, entrepreneurship or international business).

Additional Course Information
Prerequisites
BU812 - Marketing Philosophy and Theory, BU822 - Marketing Strategy, and BU842 - Consumer Behavior, or by permission of the program