BU812
Marketing Philosophy and Theory
0.5 Credit

This course provides a survey of the scholarly field of marketing. Students are exposed to the history of marketing thought and the development of key theories and concepts related to the role of marketing. Specifically, this course helps students to study major marketing schools of thought and research streams; understand fundamental issues involved in philosophy of science and its impact on marketing inquiry; develop scientific rigor in theory development and enhance research ability; develop a personal understanding of philosophy of marketing science; and, develop skills for critical review.