BU621
Managing Competitive Intelligence
0.5 Credit
Introduction to decision-making contexts, processes, tools and techniques of managing competitive intelligence (CI). Contexts addressed include the practical application of CI to ethical, functional organizational, industry-specific, international and technological domains. CI processes covered include planning, data gathering, analysis, dissemination and evaluation.
Additional Course Information
- Prerequisites
- BU601, BU602
- Notes
- This course can be counted as an elective toward either the Marketing or Strategic management fields in the MBA program.
