Understanding the Business Environment
- Lecture/Discussion: 3
- Lab: 1.5
This course highlights challenges in the external business environment with a focus on their impact on business decisions. Topics include competitive analysis, and an in-depth examination of political, economic, social, and technological factors. Students will apply their knowledge using cases, and by identifying and researching the feasibility of a new venture/business opportunity. The course includes a required weekly lab in which research, writing, teamwork, and individual and group presentation skills are also developed.