Wilfrid Laurier University Undergraduate Academic Calendar - 2019/2020
Canadian Excellence

DMJN253
Introduction to Public and Media Relations
0.5 Credit

Hours per week:
  • Lecture/Discussion: 3

This course is an introductory survey of the public relations field with an emphasis on the practice of media relations. Students learn the ethics and mechanics of persuasive advocacy through an interdisciplinary set of course readings. They will produce writing samples that are integral to contemporary public relations including: a stakeholder analysis, press release, op-ed and a speech.

Additional Course Information
Prerequisites
DMJN101 or BF299.
Exclusions
JN253.