KP442
Marketing in Sport and Physical Activity
0.5 Credit
Hours per week:
- Lecture/Discussion: 3
This course introduces the student to the basic concepts of marketing and applies these concepts in the areas of physical activity and sport. The course is designed to provide a broad understanding of the marketing process as it applies to both goods and services marketing management.
Additional Course Information
- Prerequisites
- KP344 and registration status: Year 3 or Year 4 Honours BKin program.
