Marketing in Sport and Physical Activity
0.5 Credit

Hours per week:
  • Lecture/Discussion: 3

This course introduces the student to the basic concepts of marketing and applies these concepts in the areas of physical activity and sport. The course is designed to provide a broad understanding of the marketing process as it applies to both goods and services marketing management.

Additional Course Information
KP344 and registration status: Year 3 or Year 4 Honours BKin program.