Wilfrid Laurier University Undergraduate Academic Calendar - 2017/2018
Canadian Excellence

BU459
Marketing & Social Networks
0.5 Credit

Hours per week:
  • Lecture/Discussion: 3

Social networks (e.g., Facebook, Twitter, blogs, wikis) are profoundly impacting contemporary marketing and management practices. This course will examine the role of social networks in marketing communications, changing consumer dynamics, creating consumer communities and advancing marketing research.

Additional Course Information
Prerequisites
BU362.
Co-requisites
BU432.
Exclusions
BU492k.