Wilfrid Laurier University Undergraduate Academic Calendar - 2017/2018
Canadian Excellence

BU442
Marketing & Society
0.5 Credit

Hours per week:
  • Lecture/Discussion: 3

Examining how marketers can develop sustainable marketing strategies by gaining an indepth understanding of the impact of marketing on the physical, psychological, sociological, cultural and economic world inhabited by consumers. Concepts such as socially conscious marketing, social marketing, corporate social responsibility, conscious consumption, anticonsumption, brand resistance, cause marketing, consumerism and ethical marketing are studied.

Additional Course Information
Prerequisites
BU362.
Co-requisites
BU432.
Exclusions
BU492j.