Wilfrid Laurier University Undergraduate Academic Calendar - 2017/2018
Canadian Excellence

Sales Management
0.5 Credit

This course is designed to develop and apply a framework for dealing with sales management. It will develop skills in planning sales strategy; in recruiting, selecting, training, motivating, organizing and controlling a field sales force; and in persuasive communication. The students will research a sales management problem as well as work with a sales manager in the field. The course is heavily case-oriented.

Additional Course Information
36 lecture hours/term