Wilfrid Laurier University Undergraduate Academic Calendar - 2017/2018
Canadian Excellence

Marketing Strategy
0.5 Credit

The focus of this course is on the determination and implementation of marketing strategy considering environmental, competitive and company characteristics. An analytic approach is taken and emphasis is based on the identification of the critical factors and information required in designing marketing strategies.

Additional Course Information
BU352 and BU362.
36 lecture hours/term