Functional Areas of the Organization
Hours per week:
- Lecture/Discussion: 3
- Lab: 1.5
This course provides an overview to the functional areas of a business; specifically marketing, finance, operations, and human resources. The areas will be examined using an integrative model and by focusing on current issues such as sustainability. Students will apply their knowledge using cases, and by developing a business plan for a new venture. The course includes a required weekly lab in which teamwork, business writing, critical thinking, negotiating, and individual and group presentation skills are also developed.
Senate Academic Planning Committee Revision March 20, 2017: BU121 Exclusion revised; effective September 1, 2017.