Show Business: An American History
This course studies the entrepreneurs and businesses which developed the American entertainment industry. Using biographies and case studies it documents the pioneering work of showpeople in such areas as advertising, vertical integration, corporate image-creation, labour relations, copyright protection, franchising and chain distribution. The course touches on major developments in different branches of the industry including the vaudeville, the music business, Broadway, the film industry, radio and television.
- 3 lecture hours