Wilfrid Laurier University Undergraduate Academic Calendar - 2015/2016
Canadian Excellence

Critical Advertising Studies
0.5 Credit

This course is an introduction to the critical study of advertising as a form of communication. The key objectives of this course are to provide a historical perspective on advertising's role in the expansion of the market economy and consumer culture during the 20th century. Topics may include; conspicuous consumption, the semiotics of advertising, advertising to children, people as consumers/audiences, the relationship of advertising to mass media and advertising as visual culture.

Additional Course Information
CS203, CS235.
3 lecture hours